Under Italian law, a franchise agreement can be stipulated either for an indefinite period of time (i.e. without a deadline) or for a fixed term (i.e. with a specific expiry date, after which. the contract ceases).
A clause which is often present in Italian franchising contracts is that concerning exclusivity.
Know-how is of fundamental importance in all franchising contracts, in Italy as well as all over the world. It is the main element that allows (or should allow) franchisees to enjoy a competitive advantage on a stable basis.
As is well known, the phase preceding the closing of franchising agreements is particularly important, and for this reason it is usually regulated by the law, both in Italy and abroad.
Business plans are very often used in franchising in Italy, especially in the negotiation phase, to illustrate the advantages that the franchisee enjoys by joining a franchise network.