
Debt collection for a real estate franchise network (2025)
For a well-known real estate franchise network, part of a major multinational group based in Germany, we handled all ongoing disputes with Italian franchisees, primarily involving debt collection for outstanding royalties following contract termination.

Area development agreement in the food sector for a Spanish franchisor (2025)
A well-known Spanish franchisor in the food sector has approached our firm with a proposal to expand its franchise network in Italy.

Assistance in litigation against former franchisees of gym franchise networks (2024)
We assisted a client, based in Switzerland, in three separate disputes involving former and current franchisees of its franchise network, in the gym industry.

Master franchising in the food sector from UK (2024)
We assisted a client operating in the food sector (particularly ice cream parlors) based in the UK, wishing to expand its franchise in Italy.

Master franchising in the healthcare sector from France (2024)
We assisted a well-known franchising network in the healthcare sector, based in France, in relation with a master franchising agreement with an Italian master franchisee.

Planning a franchise expansion in Italy: the legal due diligence
Initial legal due diligence on the Italian environment is essential for any foreign franchise willing to expand in the Italian market.

IP rights in Italy: how franchisors can protect their trademark and brand name?
Intellectual property rights, in particular trademarks, are some of the most valuable assets of franchise systems in Italy. With the growth of the Internet this assumption is even more true than ever.

Not to Compete Covenants after the termination of franchise agreements in Italy
Non-compete agreements after the termination of a franchise contract are quite common in Italy, as in other countries. Under this agreement, the franchisee undertakes not to engage in any activity in competition with that carried on in the franchise network for a certain period of time following the termination of the franchise contract. Its main function is to protect the reputation and common identity of the franchise network and the know-how of the franchisor.

Franchising in Italy: entry fees, royalties, purchase and resale prices
In all Italian franchise agreements, franchisees are usually required to pay the franchisor an entry fee and royalties. Hidden royalties, in the form of price for the goods purchased by the franchisee, are also common. Franchisors can neither impose a minimum resale price on goods to the public nor impose a fixed price, although there are some exceptions.

How is franchising regulated in Italy?
There is a specific law governing franchise contracts in Italy: Law N. 129/2004. Other general rules apply to franchise contracts in Italy, such as the rules laid down in the Italian Civil Code and the rules laid down in Legislative Decree N. 145/2007.

Franchising and e-commerce: can franchisors (legally) limit online sales and social media by franchisees?
Can a franchisor prohibit franchisees from marketing products and/or services online in order to protect other franchisees with exclusive territorial rights? How can franchisors regulate the supply of goods and services made by affiliates through their websites? Can a franchisor prohibit a franchisee from using social media to promote their business?

Expanding a franchise in Italy: what are the options?
When considering franchising as an option for business expansion in Italy, you need a carefully planned approach, since the choice of the structure used for the expansion in Italy will probably have a dramatic impact on the success of the entire project. Master franchising is the preferred solution for foreign franchisors in Italy, as it allows them to achieve significant expansion without significant expenses and risks. But there are alternatives.