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Franchising in Italy: the 2020 scenario after the Covid 19 pandemic is surprisingly (or not?) positive

Assofranchising ,the main Italian franchising association, has recently issued its yearly updated survey on the Italian franchising scenario, referred to the year 2020.

Abuse of economic dependence and franchising: the AGCM initiates an investigation against Benetton in Italy

The Italian Antitrust Authority (AGCM) initiated an investigation against the Benetton group for a suspected abuse of economic dependence
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Franchising confirms to be increasing in Italy

The 2020 Assofranchising survey, referred to 2019, confirms that in Italy franchising is one of the main sectors of Italian economy.
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Franchising: defining exclusive territory rights

Would you like to receive more information about exclusive rights in Italian franchise agreements? Visit our web site or contact us!
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Franchising and e-commerce: can franchisors (legally) limit online sales and social media by franchisees?

E-commerce is increasingly supporting the traditional sales channels. For some years now, franchising has grasped the potential of e-commerce
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Expanding a franchise in Italy: what options?

When considering franchising as an option for business expansion in Italy, a carefully planned approach is required, since the choice of the structure…
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Coronavirus emergency in Italy: what should franchisors do (and what are they doing)?

The spread of the COVID-19 pandemic and the adoption of urgent government measures to contain it are having a huge economic impact on all businesses in…
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Not to Compete Covenants after the termination of franchise agreements in Italy

Not to compete covenants after the termination of a franchise agreement (“PCA”) are rather frequent in Italy, as in other countries. With this agreement…
Franchising

Franchising in Italy: entry fees, royalties, purchase and resale prices

In all Italian franchise agreements, franchisees are required to pay a consideration to the franchisor, which constitutes the remuneration paid by the…
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IP rights in Italy: how franchisors can protect their trademark and brand name?

  Intellectual property rights, in particular trademarks (but also copyright and patents), are some of the most valuable assets of any franchise…
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The business plan in franchising: advertising tool or boomerang?

Business plans are very widely used in franchising in Italy, but they need to be used properly, otherwise they can turn into a real boomerang for the franchisor.…
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Franchise know-how in Italy: what it is, how it is regulated, how it is protected

As all over the world, also in Italy most franchise systems are based on trade secrets and confidential know-how, rather than patents.
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Expanding a franchise in Italy through a subsidiary

For a variety of reasons, franchise companies may decide to expand their franchise in Italy directly, by establishing a subsidiary in Italy, which will…
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The Area Representative Agreement

A valuable option for foreign franchisors who wish to expand their franchise in Italy by using a direct franchising approach is to use an Area Representative. The…
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Area Development: a contract increasingly used in Italian franchise practice

The Multi-Unit franchise model is increasingly widespread in the world, including Italy. According to the MUF model the franchisor has relationship with…
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Expanding a franchise in Italy through Master franchising: how to face (and avoid) possible problems

Master Franchising is widely used in Italy, but of course it may have  some problems, most of which can be avoided by careful foreign franchisors. Probably…
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Expanding a franchise in Italy through Master franchising: what changes are needed in terms of franchisor’s documents, manual and training?

Master Franchising is the most frequently used method to expand a franchise network in Italy. But many foreign franchisors underestimate the changes in…
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Expanding a franchise in Italy through Master franchising: the economics

Master Franchising is the most common method to expand a franchise in Italy. The popularity of Master Franchising has also economic reasons, since it generally…
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Expanding a franchise in Italy through Master franchising: how it works, why and when to use it

Master Franchising is by far the most common  method to expand a foreign franchise network in Italy.Through Master Franchising, the franchisor grants…
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Expanding a franchise in Italy: direct franchising

One of the most critical issues that any franchise company will face while approaching the Italian market is the choice of the right structure to use for…
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Planning a franchise expansion in Italy: the legal due diligence

Legal features have a very significant impact on a franchise expansion project in Italy. Therefore, initial legal due diligence on the Italian environment…
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The economic and financial analysis of a planned franchise expansion in Italy

Usually the first part of a feasibility plan concerning a franchise expansion project in Italy is an economic and financial analysis. Two of the main elements…
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Exporting a franchise in Italy: the importance of a (good) feasibility plan

Despite the Covid epidemic, the number of franchises in Italy, including franchises coming from abroad, is increasing year by year. But expanding successfully…
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Franchising in Italy: 2019 confirms Italy as an increasingly attractive market for international franchise brands, but keep attention to the feasibiliy plan!

The 2020 Assofranchising survey referred to 2019 confirms Italy as an increasingly attractive market for international franchise brands. This is due to…