Assofranchising ,the main Italian franchising association, has recently issued its yearly updated survey on the Italian franchising scenario, referred to the year 2020.
https://franchisinginitaly.com/wp-content/uploads/2020/09/expanding-franchise-italy-master-franchising-problems.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2021-07-22 10:48:112021-08-25 11:41:47Franchising in Italy: the 2020 scenario after the Covid 19 pandemic is surprisingly (or not?) positive
The Italian Antitrust Authority (AGCM) initiated an investigation against the Benetton group for a suspected abuse of economic dependence
https://franchisinginitaly.com/wp-content/uploads/2021/05/abuse-of-economic-dependence-franchising.png496739Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2021-05-13 14:53:052021-08-25 11:40:34Abuse of economic dependence and franchising: the AGCM initiates an investigation against Benetton in Italy
The 2020 Assofranchising survey, referred to 2019, confirms that in Italy franchising is one of the main sectors of Italian economy.
https://franchisinginitaly.com/wp-content/uploads/2021/04/franchising-increasing-in-Italy.jpg6831024Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2021-04-28 10:16:452021-08-25 11:39:58Franchising confirms to be increasing in Italy
E-commerce is increasingly supporting the traditional sales channels. For some years now, franchising has grasped the potential of e-commerce
https://franchisinginitaly.com/wp-content/uploads/2020/03/how-is-franchising-regulated-italy.jpg7951200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2021-02-18 10:06:512021-02-18 10:18:17Franchising and e-commerce: can franchisors (legally) limit online sales and social media by franchisees?
When considering franchising as an option for business expansion in Italy, a carefully planned approach is required, since the choice of the structure…
https://franchisinginitaly.com/wp-content/uploads/2020/03/how-expand-franchise-italy.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2021-02-01 11:16:422021-08-25 11:36:44Expanding a franchise in Italy: what options?
The spread of the COVID-19 pandemic and the adoption of urgent government measures to contain it are having a huge economic impact on all businesses in…
https://franchisinginitaly.com/wp-content/uploads/2020/03/coronavirus-emergency-italy-legal-issues-franchisors-reactions.jpg4001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2021-01-29 09:46:452021-08-25 11:35:49Coronavirus emergency in Italy: what should franchisors do (and what are they doing)?
Not to compete covenants after the termination of a franchise agreement (“PCA”) are rather frequent in Italy, as in other countries. With this agreement…
https://franchisinginitaly.com/wp-content/uploads/2020/05/termination-of-franchise-agreements-in-italy.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2021-01-19 13:27:192021-08-25 11:34:08Not to Compete Covenants after the termination of franchise agreements in Italy
Intellectual property rights, in particular trademarks (but also copyright and patents), are some of the most valuable assets of any franchise…
https://franchisinginitaly.com/wp-content/uploads/2020/12/franchisors-protect-trademark-brand-name-IP.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-12-07 11:15:332021-08-25 11:29:16IP rights in Italy: how franchisors can protect their trademark and brand name?
Business plans are very widely used in franchising in Italy, but they need to be used properly, otherwise they can turn into a real boomerang for the franchisor.…
https://franchisinginitaly.com/wp-content/uploads/2020/11/franchising-business-plan-advertising-tool-boomerang.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-11-23 10:47:002021-08-25 11:28:01The business plan in franchising: advertising tool or boomerang?
As all over the world, also in Italy most franchise systems are based on trade secrets and confidential know-how, rather than patents.
https://franchisinginitaly.com/wp-content/uploads/2020/11/franchise-agreements-how-is-regulated-protected.jpg8181200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-11-18 19:12:122021-08-25 11:27:07Franchise know-how in Italy: what it is, how it is regulated, how it is protected
For a variety of reasons, franchise companies may decide to expand their franchise in Italy directly, by establishing a subsidiary in Italy, which will…
https://franchisinginitaly.com/wp-content/uploads/2020/09/expanding-a-franchise-through-subsidiary.jpg7421200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-11 11:18:392021-08-25 11:25:52Expanding a franchise in Italy through a subsidiary
The Multi-Unit franchise model is increasingly widespread in the world, including Italy. According to the MUF model the franchisor has relationship with…
https://franchisinginitaly.com/wp-content/uploads/2020/09/area-development-contract-used-italian-franchise-practice.jpg8011200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-11 10:47:342021-08-25 11:24:06Area Development: a contract increasingly used in Italian franchise practice
Master Franchising is widely used in Italy, but of course it may have some problems, most of which can be avoided by careful foreign franchisors. Probably…
https://franchisinginitaly.com/wp-content/uploads/2020/09/expanding-franchise-italy-master-franchising-problems.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-11 10:19:082021-08-25 11:23:09Expanding a franchise in Italy through Master franchising: how to face (and avoid) possible problems
Master Franchising is the most frequently used method to expand a franchise network in Italy. But many foreign franchisors underestimate the changes in…
https://franchisinginitaly.com/wp-content/uploads/2020/09/expanding-franchise-italy-changes-franchisors-documents-manual-training.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-11 09:52:152021-08-25 10:40:23Expanding a franchise in Italy through Master franchising: what changes are needed in terms of franchisor’s documents, manual and training?
Master Franchising is the most common method to expand a franchise in Italy. The popularity of Master Franchising has also economic reasons, since it generally…
https://franchisinginitaly.com/wp-content/uploads/2020/09/expanding-franchise-master-franchising.jpg8711200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-10 11:17:542021-08-25 11:21:33Expanding a franchise in Italy through Master franchising: the economics
Master Franchising is by far the most common method to expand a foreign franchise network in Italy.Through Master Franchising, the franchisor grants…
https://franchisinginitaly.com/wp-content/uploads/2020/09/expanding-franchise-italy-main-features-pros-and-cons-why-when.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-10 10:28:162021-08-25 11:20:26Expanding a franchise in Italy through Master franchising: how it works, why and when to use it
One of the most critical issues that any franchise company will face while approaching the Italian market is the choice of the right structure to use for…
https://franchisinginitaly.com/wp-content/uploads/2020/09/expanding-franchise-italy-direct-franchising-pro-cons.jpg6991200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-10 09:59:322021-08-25 11:19:42Expanding a franchise in Italy: direct franchising
Legal features have a very significant impact on a franchise expansion project in Italy. Therefore, initial legal due diligence on the Italian environment…
https://franchisinginitaly.com/wp-content/uploads/2020/09/planning-franchise-expansion-italy-legal-due-diligence.jpg6751200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-09 12:08:462021-08-25 11:18:37Planning a franchise expansion in Italy: the legal due diligence
Usually the first part of a feasibility plan concerning a franchise expansion project in Italy is an economic and financial analysis. Two of the main elements…
https://franchisinginitaly.com/wp-content/uploads/2020/09/economic-financial-analysis-planned-franchise-expansion-italy.jpg8011200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-09 11:59:372021-08-25 11:17:26The economic and financial analysis of a planned franchise expansion in Italy
Despite the Covid epidemic, the number of franchises in Italy, including franchises coming from abroad, is increasing year by year. But expanding successfully…
https://franchisinginitaly.com/wp-content/uploads/2020/09/exporting-franchise-italy-importance-good-feasibility-plan.jpg8011200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-09 11:55:542021-08-25 11:15:57Exporting a franchise in Italy: the importance of a (good) feasibility plan
The 2020 Assofranchising survey referred to 2019 confirms Italy as an increasingly attractive market for international franchise brands. This is due to…
https://franchisinginitaly.com/wp-content/uploads/2020/09/italy-increasingly-attractive-market-for-international-franchise-brands.jpg8001200Valerio Pandolfinihttps://franchisinginitaly.com/wp-content/uploads/2020/12/franchisinginitaly-pandolfini-logo.pngValerio Pandolfini2020-09-02 17:24:002021-08-25 11:14:52Franchising in Italy: 2019 confirms Italy as an increasingly attractive market for international franchise brands, but keep attention to the feasibiliy plan!
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