News & Blog

The information contained in the articles published in this blog are of a general nature and are not to be considered an exhaustive examination of the various issues, nor are intended to express an opinion or provide legal advice. Specific legal advice must be provided with regard to individual cases.

franchising business plan advertising tool boomerang

The business plan in franchising: advertising tool or boomerang?

Business plans are widely used in franchising in Italy, but they can turn into a boomerang for franchisors, since if a franchisee does not meet the forecasts he may sue the franchisor for early termination of the contract.
franchise agreements how is regulated protected

Franchise know-how in Italy: what it is, how it is regulated, how it is protected

In Italy most franchise systems are based on confidential know-how. According to Italian Franchise Law, franchising contracts must contain a specific know-how provided by the franchisor to the franchisee.
expanding a franchise through subsidiary

Expanding a franchise in Italy through a subsidiary

For a variety of reasons, franchisors may decide to expand their franchise in Italy through a subsidiary whose stock shares are controlled by the franchisor’s company.
area representative agreement franchising

The Area Representative Agreement

A valuable option for foreign franchisors who wish to expand their franchise in Italy is to use an Area Representative agreement.
area development contract used italian franchise practice

Area Development: a contract increasingly used in Italian franchise practice

The Multi-Unit franchise model is increasingly used in Italy. Hence the importance of the Area Development Agreement.
expanding franchise italy master franchising problems

Expanding a franchise in Italy through Master franchising: how to face (and avoid) possible problems

Master Franchising is widely used in Italy, but of course it has some problems, most of which can be avoided by careful franchisors.
expanding franchise italy changes franchisors documents manual training

Expanding a franchise in Italy through Master franchising: what changes are needed in terms of franchisor’s documents, manual and training?

Expanding a franchise in Italy through Master franchising: what changes are needed in terms of franchisor’s documents, manual and training?
expanding franchise master franchising

Expanding a franchise in Italy through Master franchising: the economics

Master Franchising is by far the most common method to expand a foreign franchise network in Italy, as shown by the 2020 survey.
expanding franchise italy direct franchising pro cons

Expanding a franchise in Italy: direct franchising

By adopting direct franchising, the franchisor has a direct legal relationship with franchisees. This model has some pros, but also cons.
planning franchise expansion italy legal due diligence

Planning a franchise expansion in Italy: the legal due diligence

Initial legal due diligence on the Italian environment is essential for any foreign franchise willing to expand in the Italian market.
economic financial analysis planned franchise expansion italy

The economic and financial analysis of a planned franchise expansion in Italy

The first part of a feasibility plan concerning a franchise expansion project in Italy is an economic and financial analysis.
exporting franchise italy importance good feasibility plan

Exporting a franchise in Italy: the importance of a (good) feasibility plan

Expanding successfully a franchise in Italy requires a very careful planning, performed through a serious feasibility plan.
italy increasingly attractive market for international franchise brands

Franchising in Italy: 2019 confirms Italy as an increasingly attractive market for international franchise brands, but keep attention to the feasibiliy plan!

The 2020 Assofranchising survey referred to 2019 confirms Italy as an increasingly attractive market for international franchise brands.
franchising food beverage italy during coronavirus crisis opportunity innovation

Franchising Food&Beverage in Italy during the Coronavirus crisis: an opportunity for innovation

The food & beverage franchising sector in Italy is reacting very positively to the Covid-19 crisis, showing capacity for innovation.
advertising franchise italy role italian authority agcm

Advertising the franchise in Italy: the role of the Italian Authority (AGCM)

The Authority in charge of applying the regulation concerning misleading and comparative advertising in Italy is AGCM. Lets’ see its powers and sanctions.
alternatives to franchising in italy

Alternatives to franchising in Italy

There are some alternatives to franchising to expand a business in Italy, such as licensing and distribution agreements.
termination franchise agreements in italy

Termination of franchise agreements in Italy

Termination of franchise agreements is a very delicate issue, regulated by specific rules under Italian Law.
valerio pandolfini salone franchising 2018

Valerio Pandolfini at “Salone del Franchising 2018”

American franchise law. More info? View the video about Valerio Pandolfini at "Salone del Franchising 2018" and contact us!
advertising franchise italy misleading comparative advertising

Advertising the franchise in Italy: misleading and comparative advertising

Misleading and comparative advertising in franchising are regulated by Italian Law.
advertising franchise italy legal scenario

Advertising the franchise in Italy: the legal scenario

Advertising a franchise in Italy is subject to a complex and varied legislation, aimed at ensuring the proper functioning of the market.
cooperation agreement sparkleminds indian leading franchising consulting company

We have signed a cooperation agreement with Sparkleminds, the indian leading franchising consulting company

We have signed a cooperation agreement with Sparkleminds, the indian leading franchising consulting company. More info? Contact us!
franchising italy 2017 record year

Franchising in Italy: 2017 was a record year

According to the latest report – the main Italian franchising association – 2017 has been the best year ever for franchising in Italy.
new scenarios for food beverage italy

New scenarios for food&beverage in Italy

According to a Fipe-Confcommercio Report, in 2017 food&beverage spending in Italy was approximately 83 billion Euros..
burger king bets to doubling italy

Burger King bets to doubling in Italy

Burger King has launched a five-year plan to pass from 170 to 300 restaurants in Italy. The US giant aims to consolidate its presence.