News & Blog

The information contained in the articles published in this blog are of a general nature and are not to be considered an exhaustive examination of the various issues, nor are intended to express an opinion or provide legal advice. Specific legal advice must be provided with regard to individual cases.

franchisors protect trademark brand name IP

IP rights in Italy: how franchisors can protect their trademark and brand name?

Intellectual property rights, in particular trademarks, are some of the most valuable assets of franchise systems in Italy. With the growth of the Internet this assumption is even more true than ever.
franchising business plan advertising tool boomerang

The business plan in franchising: advertising tool or boomerang?

In fact, if an affiliate does not comply with the provisions of the business plan, he can sue the franchisor for damages or early termination of the contract. In addition, the AGCM may impose heavy penalties on franchisors for misleading advertising.
franchise agreements how is regulated protected

Franchise know-how in Italy: what it is, how it is regulated, how it is protected

According to the Italian Franchise Law, all franchise agreements must contain and describe in detail the specific know-how provided by the franchisor to the franchisee and must have specific requirements. It is therefore important to check whether and how the franchisor’s confidential know-how can be protected in Italy.
expanding a franchise through subsidiary

Expanding a franchise in Italy through a subsidiary

For a variety of reasons, franchisors may decide to expand their franchise in Italy through a subsidiary whose stock shares are controlled by the franchisor’s company.
area representative agreement franchising

The Area Representative Agreement

A valuable option for foreign franchisors who wish to expand their franchise in Italy is to use an Area Representative agreement.
area development contract used italian franchise practice

Area Development: a contract increasingly used in Italian franchise practice

The multi-unit franchise model is increasingly widespread in the world, including Italy. Within the MUF model, the Scope Development Pact plays a key role. The Area development scheme offers many advantages to both parties.
expanding franchise italy master franchising problems

Expanding a franchise in Italy through Master franchising: how to face (and avoid) possible problems

Master Franchising is widely used in Italy, but of course it can present some problems, most of which can be avoided by foreign franchisors careful. This issue is closely linked to the selection of the Master franchisee, which is indeed a crucial process that should be managed by experienced local consultants and brokers.
expanding franchise italy changes franchisors documents manual training

Expanding a franchise in Italy through Master franchising: what changes are needed in terms of franchisor’s documents, manual and training?

Master Franchising is the most used method to expand a franchise network in Italy. But many foreign franchisors underestimate the changes in franchise contracts, documents, manuals and training programs needed to adopt this model in Italy. This adaptation takes time and costs.
expanding franchise master franchising

Expanding a franchise in Italy through Master franchising: the economics

Master Franchising is the most common method to expand a franchise in Italy. The popularity of the Master Franchise also has economic reasons, since it generally requires less resources from franchisors and allows for more revenue than direct franchising. In order to achieve this objective, however, certain conditions must be met: firstly, a correct quantification of the proportion of the fees charged by the master franchisee and distributed between the master franchisee and the franchisor, and a careful analysis of performance requirements and expenses.
expanding franchise italy direct franchising pro cons

Expanding a franchise in Italy: direct franchising

One of the most critical issues that any franchise company will face in its approach to the Italian market is the choice of the right structure to use for its expansion. This model has some pros, but also many cons. Widely used variants of the direct franchise model include area representatives, area developers, and branch offices.
planning franchise expansion italy legal due diligence

Planning a franchise expansion in Italy: the legal due diligence

Initial legal due diligence on the Italian environment is essential for any foreign franchise willing to expand in the Italian market.
economic financial analysis planned franchise expansion italy

The economic and financial analysis of a planned franchise expansion in Italy

Usually the first part of a feasibility plan for a franchise expansion project in Italy is an economic-financial analysis. Two of the main elements of this analysis are a good investigation of the Italian market and an analysis of possible changes to the concept of franchising.
exporting franchise italy importance good feasibility plan

Exporting a franchise in Italy: the importance of a (good) feasibility plan

Despite the epidemic from Covid, the number of franchises in Italy, also from abroad, increases year by year. But successfully expanding a franchise in Italy requires very careful planning, carried out through a serious feasibility plan, in order to avoid possible risks and/or failures. A good feasibility plan should address all aspects of the franchise development program in Italy, including economic analysis and legal and tax analysis, taking into account all the key factors that can influence the future success of a franchise in Italy.
italy increasingly attractive market for international franchise brands

Franchising in Italy: 2019 confirms Italy as an increasingly attractive market for international franchise brands, but keep attention to the feasibiliy plan!

The 2020 Assofranchising survey referred to 2019 confirms Italy as an increasingly attractive market for international franchise brands.
franchising food beverage italy during coronavirus crisis opportunity innovation

Franchising Food&Beverage in Italy during the Coronavirus crisis: an opportunity for innovation

The food & beverage franchising sector in Italy is reacting very positively to the Covid-19 crisis, showing capacity for innovation.
advertising franchise italy role italian authority agcm

Advertising the franchise in Italy: the role of the Italian Authority (AGCM)

The Authority in charge of applying the regulation concerning misleading and comparative advertising in Italy is AGCM. Lets’ see its powers and sanctions.
alternatives to franchising in italy

Alternatives to franchising in Italy

There are some alternatives to franchising to expand a business in Italy, such as licensing and distribution agreements.
termination franchise agreements in italy

Termination of franchise agreements in Italy

Termination of franchise agreements is a very delicate issue, regulated by specific rules under Italian Law.
valerio pandolfini salone franchising 2018

Valerio Pandolfini at “Salone del Franchising 2018”

American franchise law. More info? View the video about Valerio Pandolfini at "Salone del Franchising 2018" and contact us!
advertising franchise italy misleading comparative advertising

Advertising the franchise in Italy: misleading and comparative advertising

Misleading and comparative advertising in franchising are regulated by Italian Law.
advertising franchise italy legal scenario

Advertising the franchise in Italy: the legal scenario

Advertising a franchise in Italy is subject to a complex and varied legislation, aimed at ensuring the proper functioning of the market.
cooperation agreement sparkleminds indian leading franchising consulting company

We have signed a cooperation agreement with Sparkleminds, the indian leading franchising consulting company

We have signed a cooperation agreement with Sparkleminds, the indian leading franchising consulting company. More info? Contact us!
franchising italy 2017 record year

Franchising in Italy: 2017 was a record year

According to the latest report – the main Italian franchising association – 2017 has been the best year ever for franchising in Italy.
new scenarios for food beverage italy

New scenarios for food&beverage in Italy

According to a Fipe-Confcommercio Report, in 2017 food&beverage spending in Italy was approximately 83 billion Euros..

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