The food & beverage franchising sector is flying in Italy

1. The importance of the food and beverage (F&B) sector in Italy Food and beverage (F&B) is a sector of the Italian society and economy that…

Franchisors: why and how to adapt their Disclosure Document and Standard Franchise Agreement for Italy

Many foreign franchisors underestimate - or even ignore - the changes in their disclosure documents and in their franchise agreements, whether they are…

Franchising confirms to be a growing business model in Italy also in 2022

Franchising confirms to be, also in 2022, a growing and successful business model in Italy, despite the economic crisis. Operating franchise brands, points…
expanding franchise italy main features pros and cons why when

Expanding a franchise in Italy through Master franchising: a brief guide

Expanding a franchise in Italy through Master franchising: main features, pros and cons, why and when it is used. Read the full article.
franchising preliminary agreements letters of intent loi

Franchising and preliminary agreements in Italy: the letters of intent (LOI) and option agreements

LOI (letters of intent) re very important in the context of franchise negotiations in Italy.
misleading advertising italy what are sanctions for franchisors

Franchising in Italy: the regulation of misleading and comparative advertising: the sanctions for franchisors

If the Italian Authority in charge of applying the regulation concerning advertising ascertains that a given advertising is misleading, it can impose sanctions on franchisors.
duration franchise agreements in italy

Franchise agreements in Italy: duration, renewal, withdrawal, termination

The duration of franchise agreements in Italy is regulated by the Italian Franchise Law.
disclosure potential franchisees what provided italian law franchising

Disclosure to potential franchisees: what it is provided for by Italian Franchise Law

Italian Franchise Law (law n. 129/2004) regulates the disclosure information and documents to potential franchisees:
how is franchising regulated italy

How franchising is regulated in Italy

There is a specific Law governing franchise agreements in Italy, Law n. 129/2004.
Franchising in Italy assofranchising

Franchising in Italy: almost 29 million euros the total turnover in 2021, up by +6.7% compared to 2020

Franchising is growing in Italy, despite the economic crisis. Franchising employees in Italy in 2021 grew by 4.7% compared to 2020. There is also a growing number of operating brands and points of sale, especially in GDO.
Abuse of economic dependence and franchising

Abuse of economic dependence and franchising: the AGCM opens a procedure against Mc. Donald’s in Italy

The Italian Competition and Market Authority (“AGCM”) initiated an investigation against McDonald’s for alleged abuse of economic dependence, upon reporting by some former franchisees in the McDonald’s network, who had managed restaurants in some Italian regions.
How to register and protect a trademark in franchising

How to effectively register and protect a trademark in franchising

Trademarks play an important role in franchising in Italy, but there are some rule to follow concerning registration, in order to achieve protection.

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