Master Franchising is the most common method to expand a franchise in Italy. The popularity of the Master Franchise also has economic reasons, since it generally requires less resources from franchisors and allows for more revenue than direct franchising. In order to achieve this objective, however, certain conditions must be met: firstly, a correct quantification of the proportion of the fees charged by the master franchisee and distributed between the master franchisee and the franchisor, and a careful analysis of performance requirements and expenses.

Despite the epidemic from Covid, the number of franchises in Italy, also from abroad, increases year by year. But successfully expanding a franchise in Italy requires very careful planning, carried out through a serious feasibility plan, in order to avoid possible risks and/or failures. A good feasibility plan should address all aspects of the franchise development program in Italy, including economic analysis and legal and tax analysis, taking into account all the key factors that can influence the future success of a franchise in Italy.

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