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Franchising in Italy: the 2020 scenario after the Covid 19 pandemic is surprisingly (or not?) positive

Assofranchising ,the main Italian franchising association, has recently issued its yearly updated survey on the Italian franchising scenario, referred to the year 2020.

Abuse of economic dependence and franchising: the AGCM initiates an investigation against Benetton in Italy

The Italian Antitrust Authority (AGCM) initiated an investigation against the Benetton group for a suspected abuse of economic dependence
franchising increasing in Italy

Franchising confirms to be increasing in Italy

The 2020 Assofranchising survey, referred to 2019, confirms that in Italy franchising is one of the main sectors of Italian economy.
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Franchising: defining exclusive territory rights

Would you like to receive more information about exclusive rights in Italian franchise agreements? Visit our web site or contact us!
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Franchising and e-commerce: can franchisors (legally) limit online sales and social media by franchisees?

E-commerce is increasingly supporting the traditional sales channels. For some years now, franchising has grasped the potential of e-commerce
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Expanding a franchise in Italy: what options?

When considering franchising as an option for business expansion in Italy, a carefully planned approach is required, since the choice of the structure…
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Coronavirus emergency in Italy: what should franchisors do (and what are they doing)?

The spread of the COVID-19 pandemic and the adoption of urgent government measures to contain it are having a huge economic impact on all businesses in…
termination of franchise agreements in italy

Not to Compete Covenants after the termination of franchise agreements in Italy

Not to compete covenants after the termination of a franchise agreement (“PCA”) are rather frequent in Italy, as in other countries. With this agreement…
Franchising

Franchising in Italy: entry fees, royalties, purchase and resale prices

In all Italian franchise agreements, franchisees are required to pay a consideration to the franchisor, which constitutes the remuneration paid by the…
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IP rights in Italy: how franchisors can protect their trademark and brand name?

  Intellectual property rights, in particular trademarks (but also copyright and patents), are some of the most valuable assets of any franchise…
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The business plan in franchising: advertising tool or boomerang?

Business plans are very widely used in franchising in Italy, but they need to be used properly, otherwise they can turn into a real boomerang for the franchisor.…
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Franchise know-how in Italy: what it is, how it is regulated, how it is protected

As all over the world, also in Italy most franchise systems are based on trade secrets and confidential know-how, rather than patents.

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