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Franchise know-how in Italy: what it is, how it is regulated, how it is protected

In Italy most franchise systems are based on confidential know-how. According to Italian Franchise Law, franchising contracts must contain a specific know-how provided by the franchisor to the franchisee.
expanding a franchise through subsidiary

Expanding a franchise in Italy through a subsidiary

For a variety of reasons, franchisors may decide to expand their franchise in Italy through a subsidiary whose stock shares are controlled by the franchisor’s company.
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The Area Representative Agreement

A valuable option for foreign franchisors who wish to expand their franchise in Italy is to use an Area Representative agreement.
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Area Development: a contract increasingly used in Italian franchise practice

The Multi-Unit franchise model is increasingly used in Italy. Hence the importance of the Area Development Agreement.
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Expanding a franchise in Italy through Master franchising: how to face (and avoid) possible problems

Master Franchising is widely used in Italy, but of course it has some problems, most of which can be avoided by careful franchisors.
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Expanding a franchise in Italy through Master franchising: what changes are needed in terms of franchisor’s documents, manual and training?

Expanding a franchise in Italy through Master franchising: what changes are needed in terms of franchisor’s documents, manual and training?
expanding franchise master franchising

Expanding a franchise in Italy through Master franchising: the economics

Master Franchising is by far the most common method to expand a foreign franchise network in Italy, as shown by the 2020 survey.
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Expanding a franchise in Italy: direct franchising

By adopting direct franchising, the franchisor has a direct legal relationship with franchisees. This model has some pros, but also cons.
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Planning a franchise expansion in Italy: the legal due diligence

Initial legal due diligence on the Italian environment is essential for any foreign franchise willing to expand in the Italian market.
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The economic and financial analysis of a planned franchise expansion in Italy

The first part of a feasibility plan concerning a franchise expansion project in Italy is an economic and financial analysis.
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Exporting a franchise in Italy: the importance of a (good) feasibility plan

Expanding successfully a franchise in Italy requires a very careful planning, performed through a serious feasibility plan.
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Franchising in Italy: 2019 confirms Italy as an increasingly attractive market for international franchise brands, but keep attention to the feasibiliy plan!

The 2020 Assofranchising survey referred to 2019 confirms Italy as an increasingly attractive market for international franchise brands.

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